Job Number: 5733

External Description:

organic performance strategist 

people at the heart of everything we do

Working at Randstad is unlike working at any organization. Because at Randstad we put people at the heart of everything we do. This goes for our clients, our talent, our employees and society. We combine our passion for people with the power of today’s technologies. This helps us support people and organizations in realizing their true potential. Learn more about our mission, history and values on our website: www.randstad.com

The organic performance strategist is responsible for developing and implementing strategies to enhance organic performance metrics across various digital channels, working closely with cross-functional teams to drive organic traffic, improve search engine rankings, and increase audience engagement with a specific focus on the top 10 markets. The strategist is also responsible for the design and test of innovation projects, asd well as the project management of migrations. The design and constant optimisation of the workflow with the IT team, the global capability center and the markets is also part of the scope of this role.

The organic performance strategist is responsible for strategy, planning, goal setting, results and quality, bringing an insightful out of the box vision, data driven perspective and  with a clear focus on Randstad business goals.

Are you the one for this role?

your responsibilities include

• Create vision for organic performance in Randstad based on external best practices inside and outside our industry
• Set targets for SEO and other organic channel performance
• developing specialized sourcing strategies for different specialties
• Project management for innovative projects
• Manage the blueprints for SEO operational management
• Based on insights of the global capability center create solutions for key areas of improvement
• Support the talent market performance cycle. 
• Ownership of tools and recommendations for new tools 
• Together with the other strategists, create and support the talent attraction and engagement strategy
• Develop and execute comprehensive organic performance strategies to increase website traffic, enhance search engine rankings, and improve audience engagement.
• Collaborate with the different stakeholders to assure that the global platform is the best in class and SEO-proven by design.
• Integrate new channels in the organic performance consultancy, such as YouTube and LinkedIn.
• Monitor and analyze website performance metrics.
• Identify trends and insights to continuously optimize organic performance strategies and tactics.
• Stay up-to-date with the latest trends and best practices in organic search, content marketing, and digital strategy.
• Provide regular reporting and insights to stakeholders on the performance of organic initiatives.
• You contribute to the overall growth of the global portfolio and support local marketing teams in their ambition;
• You support the talent market performance cycle and be able to conduct cross channel marketing conversations;
• You serve as a key liaison between the global and local teams, ensuring alignment with organizational objectives and talent needs;

key relationships

• Internal: Talent engagement, Global Marketing, Operating Companies
• External: Digital marketing agencies, Content production agencies

your background

You are a people person, and a professional communicator with good attention to detail. You are a project manager with strong analytical thinking that understands that the real power of the website needs to be aligned with the business goals. You are curious, constantly up to date, eager to learn, innovate and to connect trends and the economic and social environment with a business approach. You need to have creative thinking, testing and questioning approaches and with strong communication skills to support the top 10 markets.

You are digital savvy ideally with knowledge of SEO tools, content marketing, as well as interest in new approaches using AI. You are a data lover with a personal opinion but always up to a discussion and a test to achieve results. You also like to share your knowledge and support the learning path of your colleagues around the world. You are an organic performance evangelist, constantly translating results to business achievements.

You love to work together with different teams, several countries and with a shared vision. You need to be able to work remotely, with other remote teams in a multicultural environment. Project management skills are also mandatory. 

If you love to work in a fast-paced environment, you are a self starter, you have a teamwork mentality and a willingness to assist wherever needed. This is the right challenge for you. 

what’s in it for you

We put people at the heart of everything we do. Our employment conditions reflect this; 

• Remote work (in Europe)
• Competitive salary 
• An additional flexible benefit budget
• Attractive bonus scheme
• Option to take part in Randstad's success through our employee Share Purchase Plan
• Option to go on a sabbatical leave or buy extra holidays
• Flexible working hours in the office or hybrid
• Attractive mobility arrangements
• Opportunity to give back to local communities through paid volunteering leave
• A generous budget to set up your home office space and a net internet allowance
• Growth and development opportunities in a fast changing global environment 
• Working with great people and being part of a network where everyone wants you to succeed
• An environment where differences are understood, valued and celebrated

We want our teams and talent to reflect the rich diversity of the societies we serve. We thrive for an environment of belonging, safety and confidence. So everyone can bring their whole selves to work and flourish. Learn more about equity, diversity, inclusion and belonging at randstad here.

If you recognize yourself in the profile above, we invite you to apply for this role. For more information you can reach out to our Internal Talent Acquisition Partner Jenny Roberts (jennifer.roberts@randstadsourceright.co.uk)

The recruitment procedure consists of a screening and at least two interviews. Later in the process, an (online) assessment and a job offer conversation take place.

We are an inclusive employer and should you require any reasonable adjustments in order to complete any aspect of the recruitment process, please contact the Internal Talent Acquisition (ITA) team.

 

Job Number: 5733

Community / Marketing Title: organic performance strategist