Talent attraction manager (Recruitment Marketing)

Randstad Sourceright is known across the globe for its reputation and success in strategic talent acquisition, recruitment, and talent management solutions.

Department

We are growing as a global talent marketing team with a focus on contributing to the employer branding and media & digital transformation of our company and clients. Our team consists of experienced global marketers, employer branding SMEs, digital and recruitment marketing specialists, data analysts, and content marketers with diverse backgrounds and cultures. We work within a very flexible work environment in which there are clear responsibilities on output but also a lot of room for creativity and innovative ideas. Our final goal is to hire more, hire faster, hire cost-effectively.

Key Responsibilities

• Works with Client Partners to define target audiences, profiles, and personae
• Owns and develops the attraction template on how we present e2e strategies to clients (current and potential) - in strong collaboration with our media team
• Works with stakeholders, vendors, and media team to identify, design, and manage omni-channel attraction strategies and campaigns, including pricing in collaboration with media team
• Support technology improvement to offer a seamless experience for talent and increase the operational effectiveness of recruitment marketing, media and digital campaigns - reducing overall reliance on job boards and LinkedIn licenses
• Supports media & performance planning and tech/reporting setup
• Helps in making sure data and MI is captured and analyzed for media performance and future planning in collaboration with MI and the rest of the teams
• Assists in visualizing and presenting data supporting the whole function
• Constantly supports targeting, reach, reporting, and efficiency of campaigns looking for optimizations and savings

Key support to the client partnering and creative team

• Attraction strategies and proposals informed by data and insights
• Creation, management, and execution of end-to-end strategies in collaboration with the other teams
• Data analysis of recruitment marketing campaigns and activities with constant improvements and additional activity advice
• Collaborate strongly with creatives and client partners from the briefing stage to make sure messaging is on point and tailored by channel
• Work closely with the Talent Marketing Data Team to produce MI, data scorecards, and visualizations

Key Expertise

• Media and media advertising knowledge including creative strategies
• Strong knowledge of targeting and target segmentation
• Experience in designing and managing end-to-end campaigns and attraction marketing projects and managing stakeholders
• A good understanding of out-of-home, radio, billboards, and digital channels such as SEA, PPC, or Display
• Strong program management and campaign optimization capabilities
• Understanding of the technical requirements to tracking media
• Excellent command of English language (written and spoken) and communication skills
• Ability to create well-written and designed proposals and strategies, using the relevant operating systems, e.g Google Suite or Microsoft Office

Qualifications

• Experience in a similar role ideally within Recruitment Marketing
• University (Bachelor's) degree and/or relevant certifications or experiences

Competencies

Business acumen; Problem-Solving; Attention to Detail; Proactive; Ownership and accountability; Data-driven; Time management and prioritization;  Conceptual thinking; Team player; Able to adapt to the company brand style; Experienced in working in a deadline-oriented environment.

For certain positions, Covid-19 vaccination and/or testing may be required by Randstad's client or applicable state/local mandates, subject to approved medical or religious accommodations. Ask your Randstad representative for more information.

At Randstad, we love to celebrate our hardworking diverse teams demonstrated through our ongoing commitment and diversity awards. Ranked as a 2022 DiversityInc Top 50 company, a Human Rights Campaign 2022 Best Places to Work for LGBTQ+ Equality, a Military Friendly company for Veterans, Military Spouses & Suppliers, and a 2022 Staffing Industry Analyst Top 50 Diversity, Equity & Inclusion Influencer to name a few. We are proud of our collaborative culture which is at the heart of Randstad. When you join Randstad you will receive opportunities for competitive & robust benefits, flexible schedules, and the assurance that everyone can be their authentic selves. We are seeking candidates from all backgrounds and demographics and a variety of industries to join a winning team!

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.

The base salary range for this position is $72,617 - 108,925

At Randstad, we know employees that are cared for holistically have the confidence to bring their fullest potential to work, so we make investments in our people.

Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate’s total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent.

In addition, Randstad offers rich learning & development opportunities, a 401(k) plan, a stock purchase plan, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on overall wellbeing with our award-winning wellness program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays), and offers discounts on everything from cell phone plans to car purchases.

 Applications will be accepted until the role is filled